Our Most Loved
Customer Favourites
Waterproof jewellery you'll wear on repeat.
Gifts edit
Gifting sorted in 2 mins.
Curated sets. Free packing. Ship in 24 hours.
Influencer reviewed
Seen on reels. Loved IRL.
The pieces going viral. worn and approved by our creator fam.
Customer trusted
2 lakh+ women love these.
Top rated. Most reviewed. Most re-ordered. Enough said.
Founder's favourites
Priyal's Pick This Month
The pieces she's actually wearing right now
New arrivals
Fresh drop. Just landed.
New pieces added every week. First look for you.
Best sellers
The all-time greats.
What everyone keeps coming back - for week after week.
Trending now
What's hot right now.
Moving fast. Might not be here tomorrow.
Today's Deals
Don't Miss
Shop Your Look
Shop looks thoughtfully styled for daily wear, celebrations, and everything in between.
Build Your Stack
Stack Your Style
Pick 3–5 pieces, unlock discounts automatically. No codes. Just more jewellery for less.
The Perfect Present
Gifts for every moment
Don't know what to get? We do. Shop by occasion.
Real Stories
What our customers say
4.8★★★★★10,000+ verified reviews
★★★★★
"I ordered 3 bangles - the classic, the evil eye and the flower, all in different finishes. Turned out that the classic comes only in one finish, so I had to exchange it. The process was super simple and got lot of help and support from team Upakarna. Thank you so much for all your help. Just love these bangles which can be worn with traditional as well as western outfits! I highly recommend these! Grab one today!"
Vijaya Kandlur.
★★★★★
"Bought evil eye bracelet in rose gold and silver and I have fallen in love with it and for me the wow factor is the magnet closure which makes it very convenient to wear without anyone else’s assistance unlike many other bracelets I have. Loved it a lot ❤️🩷💜🩵💚💖
Can’t thank enough UPAKARNA for this beautiful piece of jewellery"
Divya Satish.
★★★★★
"Great experience with sales
But most importantly post sales services
Prompt replies, quick resolutions, trained and polite customer support and swift delivery"
Upasana Bajaj.
★★★★★
"First time buyer and I must say, such beautiful pieces. I am hoping that it remains as it is after multiple usage. Thanks a lot for this 😊."
Sanjukta Das Roy.
★★★★★
"Thankyou so much for this wonderful bangle , I am in love with it coz of that cute initial “ B”which is making it look more pretty and with the feel that it belongs to me ❤️."
Binny Bhasin.
★★★★★
"The product is awesome that it really look like gold. For a minute i was shock that its not gold. The finishing , the design everything is fabulous. I will give 10 star."
Sara P.
★★★★★
"Absolutely loving this beautiful bow bracelet 🥰 It looks so elegant and graceful 💝."
Sara P.
★★★★★
"Had a great experience with Upakarna. Recommend you to shop with Upakarna and product quality was good."
Aman Jain.
Make It Yours
Jewellery that knows your name
Add your initials, name, or lucky charm. Made to order, ships in 48hrs.
Find Your Fit
Shop by Vibe
You don't always shop by category. You shop by mood. We get it.
As Seen On
Styled by Icons
Real celebrities. Real Upakarna jewellery
Limited Time
Today's Deals
For Him
Jewellery for him
Anti-tarnish kadas, chains, and bracelets designed for the modern man.
Our Promise
Built to Last
Every Upakarna piece is engineered for daily wear. No compromises.
Hypoallergenic
316L stainless steel base with PVD coating. Safe for sensitive skin. No nickel, no lead.
Water-Resistant
Gym, pool, shower — go anywhere. Anti-tarnish plating survives daily life.
Long-Lasting
PVD gold or rhodium coating lasts 2–3x longer than traditional plating.
Skin-Safe
Dermatologist-friendly. Tested for everyday wear. No green marks. Ever.
The People Behind It
Meet the Founders
Who doesn't love a love story?
Meet Yash raised around gold, legacy, and craftsmanship. Old school roots, new school thinking.
Meet Priyal an eye for jewellery, an instinct for design, and a love for pieces that tell stories.
From the Journal
Style Stories
Evil Eye Jewellery: Meaning, Style & Why Everyone Wears It
Evil eye jewellery blends protection, meaning and everyday style. Discover why it’s one of the most loved symbols in modern jewellery.
Gold-Plated vs Anti-Tarnish Jewellery: What Actually Lasts?
Confused between gold-plated, anti-tarnish and water-resistant jewellery? Here’s what actually lasts and what works for everyday wear.
The Art of Jewellery Stacking: Bangles, Rings & Necklaces
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Learn how to stack bangles, rings and necklaces effortlessly for everyday wear without overdoing it.
Instagram Edit
Styled by you, loved by many
Discover real moments from the Upakarna world
