About Upakarna
Jewellery that stays close
A Mumbai personalisation house, since 2019. Initials, names, charms and the evil eye, in 18K gold plating on 316L steel, made for every day.
How we got here
- 2019 Started on weekends from a desk in South Mumbai.
- Year one The first thousand pieces sold by word of mouth.
- Then Initials, names and charms turned Upakarna into a personalisation house.
- Today 4.7★ from 2,777 Judge.me reviews
How we make it
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316L steel, 18K gold plating
The base and the finish of every piece, except our 925 silver line.
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Anti-tarnish finish
Sealed so the colour stays through real days.
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Water-resistant design
Rain and monsoon days are fine. Take it off for showers, baths and swimming.
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Set by hand
Initials and charms are set by hand and dispatched within 1 working day.
“I just wanted jewellery that wouldn't turn my wrist green.”
Priyal Shah, co-founder
The two behind it
Priyal ShahCo-founder, creative, product and marketingTrained in jewellery design and manufacturing. Leads the designs, the product and how the brand looks and feels.
Yash ShahCo-founder, strategy and operationsGrew up watching his father design and make 22k gold jewellery. Leads strategy, operations and quality.
What Upakarna means
Upanear
Karnaear
From Sanskrit: something that stays near you, the way jewellery you never take off does.